Archive for June, 2006

the makings of a successful blogger

Friday, June 30th, 2006

Just stumbled upon this fascinating study out of the UMass Dartmouth Center for Marketing Research (via this post at Micropersuasion). The report explores the required commitment to blogging in order to be successful as well as how best to promote your blog and integrate blogs into your business. Basically, Dr. Nora Ganim Barnes, the author of the study, achieved the level of insight that I was shooting for with my thesis… She does a much better job. There is definitely some inspiration here for a dissertation down the road….

Download the pdf to read the full report, and listen to Dr. Barnes discuss the report on Marketing Monger’s podcast.

some of my favorite highlights to wet your whistle:

Chapter one lists the top 4 “blogosphere truths”

  1. Blogs take time and commitment
  2. Blogs must be part of a plan
  3. A blog is a conversation
  4. Transparency, authenticity, and focus are good. Bland is bad

My favorite part is Chapter 4: The Human Factor…
“It is the humanity of the blogosphere that makes it an enormous threat to business as usual”

where does PR fit in a business?

Wednesday, June 28th, 2006

on a personal note…

Tuesday, June 27th, 2006

College Poker Association

Monday, June 26th, 2006

I love this game!

Friday, June 23rd, 2006

Last day of work

Thursday, June 22nd, 2006

Blogging as Yoga

Wednesday, June 21st, 2006