the makings of a successful blogger
Friday, June 30th, 2006Just stumbled upon this fascinating study out of the UMass Dartmouth Center for Marketing Research (via this post at Micropersuasion). The report explores the required commitment to blogging in order to be successful as well as how best to promote your blog and integrate blogs into your business. Basically, Dr. Nora Ganim Barnes, the author of the study, achieved the level of insight that I was shooting for with my thesis… She does a much better job. There is definitely some inspiration here for a dissertation down the road….
Download the pdf to read the full report, and listen to Dr. Barnes discuss the report on Marketing Monger’s podcast.
some of my favorite highlights to wet your whistle:
Chapter one lists the top 4 “blogosphere truths”
- Blogs take time and commitment
- Blogs must be part of a plan
- A blog is a conversation
- Transparency, authenticity, and focus are good. Bland is bad
My favorite part is Chapter 4: The Human Factor…
“It is the humanity of the blogosphere that makes it an enormous threat to business as usual”
