chickens lay eggs whenever they want
Finally! My small-town, Midwestern upbringing actually came in handy! This is mostly exciting because I don’t know anybody in Boston who is from “back home” and most of the PR people I know and work with don’t share in my life experiences.
Pod is in the process of developing a new campaign; all I can say about it right now is that it involves a chicken. We’re actually issuing a casting call for chickens! My 4H and FFA (future farmers of america) friends would be so amused! Initially, my bosses thought one chicken would do it, so I mentioned that it might be a good idea to get several. You never know when one will want to lay an egg! Then, somebody actually said, “We’ll just shoot the video in the afternoon; then, she will be done with her eggs.”
I had to laugh. I grew up with a few chickens in the back yard. It wasn’t a huge operation; we kept them mostly as pets. My sister sold the eggs to neighbors - for pennies - out of a red flyer wagon 
But, we had enough chickens for me to learn early on that chickens will lay eggs whenever and wherever they darn-well feel like it. And they won’t be quiet about it, either.
So… finally, the same quaint, farm-town childhood that people usually laugh at actually did me some good as a big city PR professional.
Oh, and if you’re wondering, Roosters don’t just crow at dawn and the only kind of corn worth eating is grown east of the mississippi and west of Indiana 