are you feeling too gringo?
Thursday, February 22nd, 2007I just saw this AdAge article about Mun2’s new identity ads; they’re a bit controversial, but really fun. And, as I’m not exactly part of the demographic, I can’t say for sure, but I’m guessing this speaks well to their market:
“[The campaign] plays with the idea of ‘Check your balance’ for our second-generation, bilingual demo of young people who live within two cultures,” said Alex Pels, general manager of Mun2 (pronounced “Moon-dos”). “How can you assimilate into [American] culture and retain the identity from your Latin roots? These are all images that reflect part of a certain reality of Latin culture in this country.”
I hope Mun2 intends to expand on the campaign… they could do a lot to build a following from this attitude/idea. For starters, someone needs to get these up on youtube! For now, you can view the ads here. Enjoy!
Now I feel like an hombre again 
