Second thing: is this a car commercial? No! It’s for a burger joint. Never having lived west of Cincinnati, I had no idea who Carl Junior was or how he knows Paris Hilton.

It tries to be viral by being titillating. If this were 1956, everyone would be talking (or furious) about it. In 2007 no one cares, even if it is Paris Hilton. Today you can see women in swimsuits (or less) 24 hours a day. Titillating is boring.

The ultimate question is: how much did it cost them to produce this? How else could they have spent that money? (Hint: improving their product). Imagine the executive who said these words: “No, we don’t need a better, healthier sandwich that everyone will want to eat 3 meals a day. Instead, our business growth depends on convincing Paris Hilton to take off her clothes for a commercial.”

This kind of careless expenditure, for something that benefits no one, really makes me mad.