cute will never be the same
Wednesday, May 2nd, 2007I just came across the new ad campaign for the summer koala exhibit at the Kansas City Zoo (through the mediapost out to launch newsletter). The tag line is “cute will never be the same” and I think it has been well executed. The print ads are great:
The Duck is my favorite
The video ad isn’t as good, but it sticks to the theme. I can’t embed it, but you can watch it here. The campaign was created and executed by Bernstein-Rein out of Kansas City.
On a side note… the campaign is sponsored by Hy-Vee… I LOVE Hy-Vee! I spent a lot of valuable time in the Macomb, IL Hy-Vee back in my college days.
