I’m really intrigued by this article at Yahoo! Finance, “Tapping the Power of Your Morning Routine.”
I am not a morning person
When I sent Josh the link to this article, his response was:
“ick, who wants to do all that?”
So, you see, I also don’t have any positive motivation to be a morning person. When I was in high school, my parents would literally have to keep a spray bottle of water ready to spritz me every morning to get me out of bed. I repeat, not a morning person. I also have never seen the fruits of such labor as alluded to in the article. Mornings have always been a frenzied dash for the door and the earlier I wake up, the more it seems there is to do. So, it just becomes a busier day… not a better controlled day.
Bottom line, I don’t believe these findings. The author brags about his 85% response rate. Of course he has a high response rate! If I were the VP of marketing or PR at any of these companies and I found out my CEO hadn’t responded, I would have gone on the war path! What a great soft PR opportunity! Also, if I were the PR person, or the CEO for that matter, there’s no way in hell I would admit to being a grouch in the mornings… I’m going to give him the answer that looks good. As far as Yahoo Finance is concerned, I’m Ben freakin’ Franklin. Not only am I going to give the answer that looks good, but I’m going to give the answers the journalist wants… the study is awfully leading and I don’t want to be the speed bump that irritates the journalist.
Now, to be fair, this guy never claims the scientific relevancy of his study. But, readers should also keep that in mind. Most importantly, I will keep that in mind. I will continue to sleep till the absolute last possible minute and I will continue to barely catch the bus every morning. I suppose, I may also continue not being the CEO.